Fitness industry challenged to provide 'real results' as leading UK fitness expert offers world's first guaranteed results or receive double money back refund. If the fitness industry truly wants to make a difference to those who really need help then it needs to start selling results, not just memberships. A guarantee is just the thing to inspire confidence in all those who believe that they're beyond help and will show the public at large that the industry cares as much about them as it does the revenues it creates.
London, UK (PRWEB) January 26, 2008 -- Leading UK Fitness Expert, Dax Moy, today issued a challenge to gym chains and health clubs to provide 'real results' to their customers and clients or offer a full refund on memberships for those who fail to see a measurable return on the time, money and effort invested in memberships and fees.
In a dramatic break from fitness industry norms where money from memberships and personal training fees is routinely kept regardless of results attained, Moy has taken the bold step of announcing the world's first no-result, no-pay club model where members join in the certainty that results are never more than a maximum of 21 days away.
In fact, Moy has taken the concept a step further by adding greater incentive to both members and staff at his UK facilities by offering to pay all new members a penalty-fee if an appreciable fat loss goal is not reached by the 21 day deadline.
A full refund of double their fees if they're not a minimum of one clothing size smaller.
Moy, a regular guest expert on UK television and magazines said "With global obesity on the rise it's the job of every member of the health and fitness community to do all we can create effective strategies to help those who are seeking to lose weight, burn fat and look after their general health.
Simply setting up a gym with a bunch of shiny new gizmo's and gadgets and taking money from those who live and work nearby is not enough to make a difference. We've enough evidence of that. Right now there are more gyms, healthclubs and personal trainers on the planet than at any other time in history and yet obesity continues to rise in spite of this."
He continued "If the fitness industry truly wants to make a difference to those who really need help then it needs to start selling results, not just memberships. A guarantee is just the thing to inspire confidence in all those who believe that they're beyond help and will show the public at large that the industry cares as much about them as it does the revenues it creates."
Moy, whose studios in Central London and Hertfordshire service all manner of clientele from pop stars to polar explorers, actors to athletes, soldiers and stay-at-home-mum's as well as those with medical conditions and disabilities is currently the highest paid personal trainer in the UK and attributes much of his success to his results-only approach.
"We often hear that people don't have enough money to become healthy but that's simply not true in most cases. People have money but they're afraid of spending it on their health and fitness because they're unsure of what their money will get them.
If the big players in the health and fitness industry were to offer a no-risk way of looking after their health gyms would be full all day long everyday and with the people who need it most, not just those who want to stare at their biceps for a couple of hours a week."
Asked if he believed anyone would take him up on the challenge, Moy said "I doubt it. 'Big Fitness' has got a pretty easy ride of it at the moment, making most of its money from those who don't even attend. This challenge would require them to actually provide a service to their customers rather than just a facility and I don't think most of them are ready for that."
With the fitness set to become the next trillion dollar industry, it will be interesting to see how it rises to Moy's challenge in the days ahead.
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Kids fitness concept combines video arcade with health club
By JOAN VERDON
The Record (Hackensack N.J.)
Article Last Updated: 01/26/2008 01:40:15 AM PST
HACKENSACK, N.J. — What do you get if you merge a video arcade with a gym? Volt Fitness in Glen Rock, N.J., a concept that four business partners hope will be the next big thing in health clubs.
Health clubs are a $14-billion-plus industry in the United States, according to the International Health, Racquet and Sports Club Association. While independent clubs around the country have begun adding exercise rooms for children, as places where kids can spend time while their parents exercise, the Volt partners believe they are the first to have created an exercise circuit program designed specifically for kids.
The Centers for Disease Control and Prevention estimates 16 percent of children ages 6 to 19 are overweight and that an additional 15 percent are at risk of becoming obese.
The partners — a pediatrician from Saddle River, N.J., a former fitness director of the Ridgewood, N.J., Y and two trainers — have taken the circuit training concept made popular by storefront fitness chains such as Curves International Inc. and given it a kid-friendly twist with exercise machines that use video games as a motivator. In one machine, youngsters pedal an exercise bicycle to play a racing video game on a large screen connected to the bike. The faster the child pedals, the faster a character in the video game moves.
The partners invested close to $500,000 to buy equipment and convert a vacant industrial building at 566 Broad St. in Glen Rock into the first
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Volt Fitness club, which opened six weeks ago. Since December, the club has been enrolling teens and preteens whose parents pay $10 to $15 an hour so their children can work up a sweat while playing video games that require them to ride an exercise bike, work out on a rowing machine, or engage in a simulated boxing match.
One of the exercise machines, the Makoto, which requires players to hit lights that flash on three poles, is used by professional basketball teams to develop speed and agility.
Volt Fitness grew out of discussions between Dr. Mark Wade of Saddle River and his personal trainer, Tom Ardese, the former fitness director. Ridgewood Y. Wade, a pediatrician with a specialty in adolescent medicine, said he was frustrated seeing kids with diseases that were the result of a lack of exercise. He and Ardese began talking about ways to make exercise more fun for children.
For a kid, Wade said, Volt Fitness is fun "because I enjoy the games, it's fun because I'm doing something where I can be successful no matter what shape I'm in, and it's fun because I'm not competing against somebody else. I'm just competing against myself," he said.
All of the exercise stations at Volt are designed "to get the kids moving so that they will have a change in mind-set — a paradigm shift in how they view exercise," Wade said.
Wade and Ardese enlisted two friends and fitness professionals, Evan Carlson and Joseph Rogovich, as partners. The four men are trying to spread the word about the Volt program by meeting with North Jersey pediatricians and school groups.
But word of mouth from their kid clients has been their best source of referrals thus far.
"Once a parent brings a child, that child brings another child," Wade said.
Volt so far has attracted student athletes who want to get into shape for spring sports, and well as youngsters who need to exercise.
Glen Rock mother Dani Berke said her son Joe, 14, signed up as a way to get in shape for the lacrosse season and "he loves it." She said she has "seen huge results" in her son's stamina and body tone in the month that he's been doing the Volt circuit.
Joe also recruited a friend, Jake Quiat, 14, to come to the sessions with him.
"I think it's very cool how they do it here," said Jake, after a recent workout.
Carlson said the Volt goal is to appeal to all types of kids. "We wanted something that everyone could excel at, no matter what level of fitness they are at," he said. All of the exercise games can be adjusted to match the fitness level of the child playing them.
Kids are weighed and tested for strength, flexibility and agility when they start the program, and retested every three months so parents and pediatricians can monitor a child's progress.
The Volt trainers recommend children do two one-hour sessions a week. Parents pay based on how many months they sign up for in advance, with prices ranging from $15 an hour for the three-month package to about $10 an hour for the 12-month package.
The Volt facility also has a separate gym with traditional adult machines, where the trainers work with grownups. One unexpected result, the partners said, is that some of the adult club members have been clamoring to use the video equipment on the kids' side of the gym. "But adults can only use it when the kids aren't here, that's the rule," Ardese said.
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