Health, fitness and personal care professionals will lead a seminar, “How to Make 2008 Your Best Year Ever,” on Wednesday, January 30, at the New Balance store, 128 Main Street, as a community awareness and fundraising event for Arts For Healing.
“The purpose of this event is to kick-off 2008 by teaching Fairfield County residents a proven strategy for achieving their New Year’s resolutions of health and fitness and raising money for a great charity that I feel strongly about,” said Fitness Together owner Camelia Herndon, a fitness and nutrition professional with more than five years experience who said she has worked with more than 547 Fairfield County residents.
“Most people set health and fitness goals for the New Year and start off with full momentum, but burn out quickly and never reach their goals. At this seminar, we will reveal how anyone with the desire can make 2008 the year their weight loss and fitness goals are finally achieved,” Ms. Herndon said in a press release. “The line-up of health, fitness and personal care experts I’ve assembled is formidable. We’re all very confident we can have a real impact on the health of our community — and raise money for a worthy cause at the same time. We intentionally chose the name of the event because of its big promise. Fairfield County residents have supported our businesses over the years, and now we want to give back by showing them how to really make 2008 their best year yet.”
Ron Rosenfeld of New Balance, Mike Morgan of Darien Physical Therapy. Lisa Corrado of Lisa Corrado Nutrition and Quark Expeditions will also be in attendance.
“How to Make 2008 Your Best Year Ever” will begin at 7 p.m. in the New Balance Store. All Fairfield County residents older than 15 may attend.
A $10 donation to Arts for Healing is payable at the door.
Additional information is available at Bestyou2008.com.
Armstrong foundation to launch fitness networking Web site
AUSTIN -- The Lance Armstrong Foundation is getting into the online social-networking business with a Web site focusing on health and fitness issues.
The for-profit site, www.LiveStrong.com, will launch later this year in a partnership with Demand Media Inc., an online media startup run by Richard Rosenblatt, the former head of MySpace.com.
The site will cover a range of health issues with blogs, chat rooms, videos and other tools visitors can use to interact and share their own content.
The site will link to the nonprofit LiveStrong.org site, but the new site will not focus on cancer issues, the target of Armstrong's foundation.
Armstrong won the Tour de France seven consecutive times after recovering from testicular cancer that spread to his abdomen, lungs and brain.
Santa Monica, Calif.-based Demand Media has about 60 Web sites, mostly focusing on niche activities with dedicated participants, such as golf, that it uses to generate advertising revenue. The company will keep any profits generated by LiveStrong.com
Rosenblatt said the health-and-fitness market targeted by LiveStrong.com is broader than the categories the company has focused on in the past.
"If we were going after a broad category like health and fitness ourselves, we wanted have the best brand," he said. "We would not take on a category this fat unless we had the LiveStrong brand."
Foundation president Doug Ulman said the organization sees the venture as a chance to drive awareness for its cause and the LiveStrong brand. The agreement also calls for Demand Media to provide online social networking tools and technologies for the foundation's Web site.
Those tools, which were valued at $8 million to $10 million, will enhance the nonprofit site by allowing cancer patients to "to share experiences, ideas and thoughts," Ulman said.
Armstrong and his cancer-fighting foundation each received an equity stake in Demand Media, officials said.
Rosenblatt and Ulman would not disclose the dollar value of the equity grants. But the stakes could be valuable if Demand Media is acquired or goes public.
"If they were to go public or were bought today, it would be a very significant amount of money donated to the foundation," Ulman said.
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